Overview
OMRAN Group is the executive arm of the Omani government for tourism development, tasked with driving integrated tourism investment across the Sultanate. Established to develop, manage, and promote tourism assets, OMRAN operates and invests in hotels, resorts, heritage sites, and mixed-use developments that showcase Oman’s natural beauty, cultural heritage, and hospitality traditions. The group works in partnership with international hotel operators, real estate developers, and tourism stakeholders to create world-class destinations. OMRAN’s portfolio includes landmark developments in Muscat, Salalah, Jebel Akhdar, and other destinations, taking a sustainable approach to tourism development that emphasizes environmental conservation and cultural authenticity.
Key Facts
- Government-owned tourism development company
- Portfolio includes luxury resorts, heritage hotels, and mixed-use tourism destinations
- Operates flagship properties including Alila Jabal Akhdar and Shangri-La properties
- Develops tourism infrastructure including marinas, convention centres, and cultural sites
- Partners with international hospitality brands for management and operations
- Invests in community-based tourism and eco-tourism initiatives
- Manages the Oman Convention and Exhibition Centre in Muscat
Significance for Vision 2040
OMRAN Group is the primary vehicle for achieving Vision 2040’s tourism sector targets, which aim to make tourism one of the top contributors to GDP and employment. The group’s development strategy focuses on high-value, sustainable tourism that attracts international visitors while preserving Oman’s environmental and cultural assets. By partnering with globally recognized hospitality brands, OMRAN raises Oman’s profile in competitive international tourism markets. The group’s investments in eco-tourism, adventure tourism, and heritage tourism align with global travel trends favouring authentic and responsible experiences. OMRAN also contributes to regional development by directing tourism investment beyond the capital into underserved governorates, supporting Vision 2040’s balanced growth objectives.