Oman Tourism Development Programmes Guide
Tourism development programmes under Vision 2040 aim to transform Oman into a top-tier global destination by increasing hotel capacity from 22,000 rooms to 80,000, tripling tourist arrivals, and raising tourism’s GDP contribution to 6 percent. Programmes span destination development, marketing, human capital, and regulatory reform.
Key Facts
| Indicator | Value |
|---|---|
| Hotel Rooms Target | 80,000 by 2040 |
| Tourism GDP Target | 6% |
| Tourist Arrival Target | 11 million by 2040 |
| Tourism Employment Target | 500,000 jobs |
| Lead Entity | Omran Group |
Destination Development Programme
The National Tourism Destination Development Programme identifies priority zones for hotel and resort development. Integrated tourism complexes in Al Mouj, Muscat Bay, Yiti, Jebel Sifah, and Hawana Salalah combine hospitality with residential and leisure facilities. Mountain tourism developments on Jebel Akhdar and desert camp experiences in Sharqiyah Sands expand the product range.
Marketing Programme
The Experience Oman marketing programme targets priority source markets with tailored campaigns. Digital marketing platforms, travel trade partnerships, and international tourism exhibitions drive awareness. Visa reforms including visa-on-arrival and e-visa services have reduced entry barriers for tourists.
Heritage Tourism Programme
The heritage tourism programme restores and activates historic forts, traditional souqs, and archaeological sites for tourism purposes. Interpretive centres and guided experiences bring history to life. Community-based tourism initiatives connect visitors with traditional crafts, music, and hospitality.
Eco-Tourism Programme
The eco-tourism programme develops sustainable nature-based experiences including turtle watching, dolphin tours, mountain trekking, and birdwatching. Eco-lodge standards ensure minimal environmental impact. Nature guides are trained and certified through the ministry’s professional development programme.
Tourism Human Capital
The Oman Tourism College and partner institutions provide hospitality and tourism management education. On-the-job training programmes in partnership with international hotel brands develop service skills. Omanisation targets in the tourism sector are supported by training subsidies and career development.